Master in Events Management, on Campus or Online

Master in Event Management
on Campus or Online + In-company Internship

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On-Campus version
This 1 academic year’s intensive training program is designed to produce professionals in the field of Event Management. This program is likely to be of particular benefit to students studying courses in hospitality, tourism, project management, and related subjects where an appreciation of event management, planning, strategy, and project organization is required. Those studying Event Management emerge with business and project management skills of the highest order, ready to face any business challenges. Event management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development, and many other topics. The field of Event Management is a business subject with a strong project focus. The skills and knowledge gained in the study of Events Management can be used in a wide range of contexts and can cover such interesting areas as business, sports, and the arts. The tourism impact of events is increasingly attracting the interest of governments seeking to maximize domestic and international tourism revenues. All of these are working together to develop Event Management as a professional field and contribute to Event Management as one of the most exciting environments to work in.

The main teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.

The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes

The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in the chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.

After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.

Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.

Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.

Online version
Program structure:

• You will have the Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
• All students have to do a foreign language preparation module: Spanish, French or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
• You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being presential on one of the campuses.
• You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
• You can change the study modality between Online and On-campus trimestrally.

Program Details

Master in EVENT MANAGEMENT
STUDY PLAN: 72 ECTS

Module I: Strategic & Operational Management

• Event industry knowledge, event concept, event feasibility, events venues, and sites
• Event legal compliance, business, and client relationships, marketing strategies
• Sponsorship, budgets
• Business risk and events bids
• Project management, promotion and public relations, event staging
• Human Resources Management, people performance
• On-site services, safety, and security, crowd procedures
• Event protocol, event catering
• Environmental Management, event impacts, and trends

Module II. Information Technologies in Events Marketing

• Social media for Events promotion
• Effective crowdsourcing
• Events venue design software
• Meeting registration software
• Events promotion tools
• Virtual meetings/events

Module III. Strategic Marketing

• Essence of Marketing
• The strategic marketing planning process
• Mission, value strategies, and market definition
• Internal analysis
• Customer analysis
• Industry analysis
• Competitors analysis
• SWOT analysis
• Corporate objectives and corporate strategies
• Marketing objectives and marketing strategies
• Product, price, place
• Marketing communication
• Organization and implementation of marketing

Module IV. Leading customer experience

• Introduction to customer experience
• Qualities and Actions of the Customer-focused Leader
• Customer Insights and Priorities
• Recruiting for Attitude, Training for Excellence
• Motivating and Empowering Your People
• Communication and Praise
• Improve and Innovate
• Consistently Consistent

Module V. Foreign Language (Spanish, French or Russian)

Official SIELE exam of Spanish for Foreigners preparation module

General French or Russian Language test according to the initial entrance level

Module VI. Professional Spanish/French/Russian Language

Module VII. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search, and review
·         Developing a research question, hypothesis and methodology

Module VIII: Internship

Exams

Continuous Evaluation
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

*One academic hour: 45 minutes

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