Master in Luxury / VIP Management in Tourism
on Campus or Online + In-company InternshipApply now Download PDF
The Luxury tourism industry is a rich industry that includes a wide range of fields: accommodation, food & beverage, spa, meeting & events, cruise line, yachting, sporting, casinos, entertainment, and transportation. The Luxury/VIP Management Master’s degree in the tourism industry provides you with the necessary knowledge and expertise to enter the luxury service industry through a mix of academic pillars and professional practical experience.
The main teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.
The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes
The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in the chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.
After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.
Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and to teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.
Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.
- You will have the Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
- All students have to do a foreign language preparation module: Spanish, French or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
- You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being presential in one of the campuses.
- You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
- You can change the study modality between Online and On campus trimestrally.
To enroll in the Master Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is done. The direct link is on the Admissions page.
On successfully completing this Professional Program of Study you will:
1. Be awarded the
– Master’s Degree in Luxury/VIP Management in Tourism
– DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
– French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as Master Degree or Master Propio according to the Spanish National framework.
The course covers contemporary managerial and strategic issues in luxury tourism management to enhance your employability in the growing and dynamic tourism industry.
The main luxury tourism industry categories are as follows:
- Private Jet/Airline Helicopter
- Beach Resorts
- Boutique Hotels
- Cruise Lines
- Cultural Attractions
- Ecotourism/Extreme Adventures
- Gastronomic Experience
- Gay/Lesbian Travels
- Golf Resorts
- Inbound Tour Operators / DMC
- Luxury Meeting & Conference Venues
- Natural Wonders
- Private Islands / Villas
- Luxury Shopping Villages
- Wildlife Experiences
- Polar Experiences
- SPA & Wellness
- Yachts Charter & Sailing Experience
The types of positions that graduates may occupy include the following:
- International Luxury Travel Advisor
- Global or Regional Luxury Events Specialist
- Luxury Travel Buyer
- Luxury Travel Seller, etc
The program aims for students to understand the luxury tourism industry, VIP client’s necessities and business solutions and skills to provide high-quality goods and services for demanding clients. The program focuses on strategies and skills for managing luxury tourism. You will analyze a number of luxury brands and general and digital marketing techniques for better promotion of services and goods.
Upon completion of the program, students should also be able to demonstrate:
- The correct balance between creativity and managerial skills to carry out luxury/VIP projects.
- Resourceful and original thinking around the luxury brand and marketing strategies for its promotion in the global multi-cultural international marketplace.
- Tailor-made tour creation and Customer Experience skills/Guest satisfaction relationship.
The program blends the on-campus theory with the online study platform and in-company practical internship.
After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies, and travel operators nationally, mainland and on islands. According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, its quantity depends on the company policy regarding the interns. Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.
- Final Project
- Continuous Evaluation
- Official Exam of Spanish Language for Foreigners DELE or SIELE
- French/Russian language exam
Master in LUXURY/VIP MANAGEMENT
STUDY PLAN: 72 ECTS
Module I: Luxury Tourism Management
- Introduction to luxury/ VIP Management in Tourism
- History of Luxury Travels
- The Luxury Market
- The Luxury Consumer
- The Supply Side of Luxury in Hospitality, Tourism, and Events
- Luxury Tourism Destinations
- Developing the Concept of the Luxury Tourism Business
- Pricing of the Luxury/VIP Product
- Creating a Business Plan for a Luxury Product
- Luxury Management in Food and Beverage Businesses
- Luxury Side of Hospitality Management
- Luxury/VIP Events Management
- Technology in Luxury Management
- Customer Service Excellence
Module II. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module III. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module IV. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module V. Professional Spanish/French/Russian Language
Module VI. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VII: Internship
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam
*One academic hour: 45 minutes