{"id":27317,"date":"2023-03-20T11:02:58","date_gmt":"2023-03-20T10:02:58","guid":{"rendered":"https:\/\/www.htlinternationalschool.com\/?post_type=course&p=27317"},"modified":"2023-11-24T11:18:41","modified_gmt":"2023-11-24T10:18:41","slug":"bachelor-in-business-digital-marketing-3","status":"publish","type":"course","link":"https:\/\/www.htlinternationalschool.com\/zh-hans\/course\/bachelor-in-business-digital-marketing-3\/","title":{"rendered":"Bachelor in Business and Digital Marketing Management, 3 year"},"content":{"rendered":"

BA in BUSINESS AND DIGITAL MARKETING MANAGEMENT, 3 year
\nOn-campus or Online +\u00a0In-company Internship<\/span><\/h3>\nApply now<\/a>\nDownload PDF<\/a>\n

On-Campus version:<\/strong><\/p>\n

HTL International School’s Bachelor’s Degree in Business and Digital Marketing Management provides students with the knowledge and core business management and digital marketing skills they need to succeed in the globalized digital world. You will study the whole degree in English. HTL International School Bachelor’s degree in Business and Digital Marketing Management is divided into a 3-year program:<\/p>\n

    \n
  • During the first year, you will concentrate on the fundamentals of business, such as the basics of strategic marketing, management, business economics, and human resources. You will get\u00a0theoretical bases of business that will help you to understand business practices in global contexts.<\/li>\n
  • During the second year, you\u2019ll receive a deeper knowledge of digital marketing, social media marketing, customer service, communication skills, and main strategies like SEO\/SEM, working with influencers, online advertisement, etc.<\/li>\n
  • The third year will concentrate on implementing the strategies, back-end and front-end development, direct marketing, and the way to take your business model to function online.<\/li>\n<\/ul>\n

    Intended learning outcomes:<\/p>\n

      \n
    • employ theoretical and conceptual knowledge to identify and analyze business problems in global contexts<\/li>\n
    • Apply proven theoretical and conceptual\u00a0 knowledge of global business challenges in digital contexts<\/li>\n
    • communicate effectively in English in oral, written, and electronic formats using communication and information technology for business applications and is able to prepare and present reports<\/li>\n
    • learn a second language and start to use it in a professional environment.<\/li>\n<\/ul>\n

      The main teaching language is\u00a0English<\/strong>. This program will provide you with theoretical, linguistic, and practical skills.<\/p>\n

      The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level of it, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.<\/p>\n

      The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in their chosen sphere right after finishing the degree, without the necessity of getting special training additionally. The marks of the module will be given based on continuous evaluation and the Final business project presentation.<\/p>\n

      After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.<\/p>\n

      Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming).\u00a0<\/strong>This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.<\/p>\n

      Students have the possibility to move between campuses or to change the modality of studies from on-campus to online after finishing one module and before starting the next one. The face-to-face modality is offered only on the Barcelona campus. The virtual classroom modality is offered in Barcelona, Madrid, and Valencia in the same timetable as the face-to-face modality.<\/strong><\/p>\n

      Online version<\/strong><\/p>\n

      Program structure:<\/p>\n

        \n
      • You will have Access to the specialized online platform available 24\/7<\/strong> with all necessary study materials for all compulsory modules according to the study plan<\/li>\n
      • All students have to do a foreign language preparation module: Spanish, French or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.<\/li>\n
      • You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being present on one of the campuses.<\/li>\n
      • You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.<\/li>\n
      • You can change the study modality between Online and On-campus trimestrally.<\/li>\n<\/ul>\n
        \r\n\r\n
        <\/i>

        Campus location<\/h4>
        <\/div>

        Madrid, Barcelona, Valencia or Online<\/p>\n

        \n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\r\n\r\n

        <\/i>

        Languages<\/h4>
        <\/div>
        <\/p>\n

        Instruction language:<\/b>\u00a0ENGLISH
        \nForeign language to study:<\/b>
        \nSPANISH for Foreigners,
        \nFRENCH or RUSSIAN<\/p>\n

        \n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\r\n\r\n

        <\/i>

        Duration<\/h4>
        <\/div>
        <\/p>\n

        3 academic years<\/b>
        \nIntakes: 1st Year:<\/b> October, January, April, July
        \n2nd and 3rd Years:<\/b> October, January, April, July<\/p>\n

        \n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\r\n\r\n

        <\/i>

        Fees<\/h4>
        <\/div>

        \nEnrolment fee:<\/b> 500 euros
        \nTuition fee:<\/b> 8.000 euros\/year (paid in 2 installments) or
        \n6.000 euros\/year (full payment with a discount)<\/p>\n

        \n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\r\n\r\n

        <\/div><\/div>\n

        Program Details<\/h3>\n

        Admissions<\/span><\/h4>

        Qualifications<\/span><\/h4>

        Careers<\/span><\/h4>

        Faculty\/Methodology<\/span><\/h4>

        Internships<\/span><\/h4>

        Final Exams<\/span><\/h4><\/div>

        To enroll in a Bachelor’s Degree, it is necessary:
        \n1. Fill out the online application form below
        \n2. submit the requested documents:
        \n– passport copy
        \n– last study transcript
        \n– English level certificate, if any. If you don’t have any proof of your English level, you can pass our online English placement test. The direct link is on the\u00a0 Admissions page.<\/p>\n<\/div>

        On successfully completing\u00a0 this High Graduate Program of Study you will:
        \n1. Be awarded the initial professional degree\u00a0
        \n– Associate Degree (60 credits)
        \n– Bachelor Degree (180 credits)
        \n– Master’s Degree (240 credits)
        \n– DELE or SIELE Global Diploma (Spanish Language for Foreigners official state diploma) or
        \n– French\/Russian Language Level Certificate<\/strong>
        \n<\/strong>
        \n2. The degree qualifies graduates to take over specialist and managerial positions in any industry as well as to pursue a Master’s degree course.<\/p>\n

        3. Have attained a high-level qualification equated to the International studies framework as a Bachelor’s\u00a0Degree<\/strong>\u00a0or Grado Propio according to the Spanish National framework.<\/p>\n<\/div>

        Graduates can expect to find a job position in:<\/p>\n

          \n
        • Analytics Manager.<\/li>\n
        • CRM and\u00a0Email Marketing Manager.<\/li>\n
        • Digital Agency Account Manager and Sales Director.<\/li>\n
        • Copywriter.<\/li>\n
        • Digital Marketing Manager\u00a0and Web Manager.<\/li>\n
        • Ecommerce Manager.<\/li>\n
        • PPC Search Manager.<\/li>\n
        • Search Manager \/ SEO Manager.<\/li>\n<\/ul>\n<\/div>

          The HTL International School Bachelor in Business and Digital Marketing Management prepares you for a successful career in the national and international industries.
          \nThe program will help you to develop your managerial capabilities and business sense. A good command of at least two languages will provide you a privileged position in the employment market. You’ll have a general overview of the key areas of the new information technologies and business management: digital marketing, e-commerce, verbal and written communication skills, and advanced information technologies and advertising.
          \nThe program blends the on-campus theory with the online study platform and in-company practical internship.<\/p>\n<\/div>

          After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different companies all around the world.\u00a0 According to Spanish law, it is possible to do a part-time (20 h\/week) or full-time (40 h\/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, their quantity depends on the company policy regarding the interns.\u00a0\u00a0Some of the internship positions are published directly on our Internships&Jobs Portal.<\/span> In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.<\/span><\/p>\n<\/div>

            \n
          • Continuous Evaluation<\/li>\n
          • Final Project<\/li>\n
          • Official Exam of Spanish Language for Foreigners DELE or SIELE<\/li>\n
          • French\/Russian language\u00a0<\/strong>exam<\/li>\n<\/ul>\n<\/div><\/div>
            <\/div><\/div><\/div>\n

            BACHELOR DEGREE STUDY PLAN<\/h4>\n

            Year I:<\/strong>
            \n60 ECTS credits
            \n<\/strong>
            \nModule I: Business Spanish\/French\/Russian I
            \nModule II: General Spanish\/French\/Russian I
            \nModule III:\u00a0 Accounting
            \nModule IV: Principles of Management and Finance
            \nModule V: Public Relations and: Marketing Management
            \nModule VI: Human Resources Management
            \nModule VII: Introduction to Business Management
            \nModule VIII: Internship (optional)<\/p>\n

            Year II:<\/strong>
            \n60 ECTS credits
            \n<\/strong><\/p>\n

            Module I: Digital Marketing
            \nModule II: Corporation Finance
            \nModule III: Strategic Marketing
            \nModule IV: Organizational Behaviour
            \nModule V: Leading Customer Experience
            \nModule VI: Real Estate Management
            \nModule VII: General Spanish\/French\/Russian II
            \nModule VIII: Business Spanish\/French\/Russian II
            \nModule IX: Internship<\/p>\n

            Year III:<\/strong>
            \n60 ECTS credits
            \n<\/strong>Module I: General Spanish\/French\/Russian III
            \nModule II: Professional Spanish\/French\/Russian III
            \nModule III: Business History
            \nModule IV: Introduction to Artificial Intelligence
            \nModule V: Web Design
            \nModule VI: Introduction to UX design
            \nModule VII: Labor Relations
            \nModule VIII: Developing the Business
            \nModule IX: Final Degree Project
            \nModule X: Internship<\/p>\n

            Exams:
            \n<\/strong>Degree Project
            \nOfficial Exam of Spanish Language for Foreigners DELE or SIELE
            \nFrench\/Russian language\u00a0exam<\/p>\n