{"id":27426,"date":"2023-03-27T13:08:22","date_gmt":"2023-03-27T11:08:22","guid":{"rendered":"https:\/\/www.htlinternationalschool.com\/?post_type=course&p=27426"},"modified":"2026-03-27T10:51:18","modified_gmt":"2026-03-27T09:51:18","slug":"master-artificial-intelligence","status":"publish","type":"course","link":"https:\/\/www.htlinternationalschool.com\/zh-hans\/course\/master-artificial-intelligence\/","title":{"rendered":"Master in Artificial Intelligence for Business, Marketing and Hospitality, on Campus or Online"},"content":{"rendered":"

Master in Artificial Intelligence for Business, Marketing and Hospitality<\/h2>\n

On campus or online<\/h3>\n

In-company Internship<\/span><\/h4>\nApply now<\/a>\n

Master Artificial Intelligence<\/strong><\/h3>\n

On-Campus version<\/strong><\/h4>\n

The Master in Artificial Intelligence for Business, Marketing and Hospitality at HTL International School is a one-year academic program designed to equip professionals with the knowledge and tools to apply AI technologies across multiple business sectors. The program focuses on using machine learning, predictive analytics, and data-driven decision-making to create innovative strategies in marketing, management, and hospitality operations.<\/p>\n

Students learn how to use artificial intelligence to analyze large datasets, predict consumer behavior, optimize pricing, automate processes, and personalize customer experiences. Through a combination of real-world projects and case studies, they gain hands-on experience applying AI solutions to challenges such as revenue management, service optimization, and strategic forecasting.<\/p>\n

The program\u2019s faculty includes industry professionals and academic experts in AI, business, and hospitality, ensuring students receive both theoretical knowledge and practical industry insight. Graduates are prepared to lead AI transformation projects, manage data-driven teams, and implement automation strategies within organizations worldwide.<\/p>\n

The language of instruction is English<\/strong>, complemented by foreign-language modules in Spanish, French, or Russian. Students may take official DELE or SIELE Global exams (levels A1\u2013C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to earn recognized Spanish-language certification.<\/p>\n

The academic year is divided into three trimesters:<\/p>\n

    \n
  1. \n

    Theoretical trimester \u2013 professional subjects and language training.<\/p>\n<\/li>\n

  2. \n

    Business Planning and Research trimester \u2013 AI strategy and project development.<\/p>\n<\/li>\n

  3. \n

    Internship trimester \u2013 practical experience in Spain or abroad in AI, marketing, or hospitality sectors.<\/p>\n<\/li>\n<\/ol>\n

    Evaluation is based on continuous assessment, exams, and a final project presentation. Classes are offered on campus in Barcelona or via the virtual classroom (live streaming), providing flexibility and global accessibility for international students.<\/p>\n

    Graduates of this program become AI-driven leaders capable of transforming business operations and delivering innovation across global markets.<\/p>\n

    Master in Artificial Intelligence<\/h3>\n

    Online version<\/h4>\n

    Program structure<\/h5>\n