Master in Event Management
On Campus or Online
In-company Internship
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On Campus version
This 1 academic year intensive training program is designed to produce professionals in the field of Event Management. This program is likely to be of particular benefit to students studying courses in hospitality, tourism, project management, and related subjects where an appreciation of event management, planning, strategy, and project organization is required. Those studying Event Management emerge with business and project management skills of the highest order, ready to face any business challenges. Event management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development, and many other topics. The field of Event Management is a business subject with a strong project focus. The skills and knowledge gained in the study of Events Management can be used in a wide range of contexts and can cover such interesting areas as business, sports, and the arts. The tourism impact of events is increasingly attracting the interest of governments seeking to maximize domestic and international tourism revenues. All of these are working together to develop Event Management as a professional field and contribute to Event Management as one of the most exciting environments to work in.
The main teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.
The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can study French or Russian instead. After completion of the Language module, you can take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes
The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in their chosen sphere right after finishing the Master’s degree, without the necessity of getting special training. The module marks will be given based on continuous evaluation and the Final business project presentation.
After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.
Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.
Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.
Get ready to study abroad, come to Spain with a Master in Event Management!
Master in Event Management
Online version
Program structure:
- You will have Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
- All students have to do a foreign language preparation module: Spanish, French, or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2, or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
- You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being present on one of the campuses.
- You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
- You can change the study modality between Online and On-campus trimestrally.
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is done. The direct link is on the Admissions page.
On completing this Professional Program of Study you will:
1. Be awarded the
- Master’s Degree in Event Management
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
Event management is an industry that is on the move. Exponential growth in events such as talent-hunt competitions, music concerts, fashion shows, academic functions, exhibitions, trade fairs, marathons, sports competitions, the arts sphere, religious gatherings, and the like has fuelled the demand for talented event managing personnel. The demand for creative and result-oriented event managers is going to continue soon.
An organization that is in the event management business offers numerous positions to job seekers. The following are some of the departments in a typical event managing company:
Public Relations – managing a vast gamut of people ranging from clients, artists, stage performers, government officials, the public, and so on
Promotion and Marketing – for promoting the image of the organization and also for marketing the event to the public at large
Brand Development – a talent pool that is responsible for managing client requirements pertaining to brand restructuring
Designing – a team of creative people who visualize and then prepare design layouts for the stage, costumes, accessories, and so on
Administration – a department that is responsible for back office and general administrative tasks
Production – a team comprising of media professionals who manage the production and editing of audio-video-related media
Logistics – operational department in event management
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment, and people management. Students work in teams to plan and execute an event. Internship placement is available once the program is finished where students benefit from experiential learning and networking with industry representatives.
The program blends the on-campus theory with the online study platform and in-company practical internship.
After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different companies in Spain and worldwide. According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, but their quantity depends on the company policy regarding the interns. Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.
- Final project
- Continuous Evaluation
- Official Exam of Spanish Language for Foreigners DELE or SIELE
- French/Russian language exam
Master in Event Management
STUDY PLAN: 72 ECTS
Module I: Strategic & Operational Management
- Event industry knowledge, event concept, event feasibility, events venues, and sites
- Event legal compliance, business, and client relationships, marketing strategies
- Sponsorship, budgets
- Business risk and events bids
- Project management, promotion and public relations, event staging
- Human Resources Management, people performance
- On-site services, safety, and security, crowd procedures
- Event protocol, event catering
- Environmental Management, event impacts, and trends
Module II. Information Technologies in Events Marketing
- Social media for Event promotion
- Effective crowdsourcing
- Events venue design software
- Meeting registration software
- Events promotion tools
- Virtual meetings/events
Module III. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module IV. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module V. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module VI. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VII. Professional Spanish/French/Russian Language
Module VIII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module IX: Internship
Exams
Continuous Evaluation
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam
*One academic hour: 45 minutes
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