On-Campus or Online Course
1 academic year
Madrid, Barcelona, Valencia or Online
87 Students Enrolled
Price6000 €5000€ (full payment with a discount)
Masters in Artificial Intelligence for Business, Marketing and Hospitality

Master in Artificial Intelligence for Business, Marketing and Hospitality

Master in Artificial Intelligence
on Campus or Online + In-company Internship


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Master in Artificial Intelligence: On-Campus version

Welcome to our Master in Artificial Intelligence for Business, Marketing and Hospitality! This program is designed for professionals who want to gain advanced knowledge and skills in using AI technologies to solve complex business problems and create innovative solutions in the fields of marketing and hospitality.

Our curriculum is carefully crafted to provide a comprehensive understanding of the latest AI technologies and their applications in business, marketing, and hospitality. You’ll learn how to use AI techniques to analyze data, make predictions, and optimize business operations.

Also, you’ll have the opportunity to work on real-world projects and case studies, collaborating with industry experts and leading academics in the field. Through this hands-on experience, you’ll develop the skills and knowledge needed to apply AI to a variety of business scenarios, from customer segmentation and personalized marketing to revenue management and service optimization.

The faculty includes experienced professionals and renowned academics with expertise in AI, business, marketing, and hospitality. They’ll guide you through the program, providing personalized feedback and support to help you achieve your academic and professional goals.

After completing the program, you’ll be equipped with the skills and knowledge to lead AI initiatives in your organization and make data-driven decisions that drive business success. Whether you’re a marketing professional, a hospitality manager, or a business strategist, our Master’s degree program in Artificial Intelligence for Business, Marketing and Hospitality will give you the competitive edge you need to succeed in today’s fast-paced, data-driven business world.

Join us and take the first step towards a rewarding and fulfilling career in AI and business!

Note, the main teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.

The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes

The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in their chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.

After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.

Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.

Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.

Master in Artificial Intelligence: Online version

Program structure:

  • You will have Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
  • All students have to do a foreign language preparation module: Spanish, French or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
  • There are 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being present on one of the campuses.
  • You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
  • It is possible to change the study modality between Online and On-campus trimestrial.

Campus location

Madrid, Barcelona, Valencia or Online


Instruction language: ENGLISH
Foreign language to study:
SPANISH for Foreigners,


1 Academic Year Professional Program
Intakes: October, January, April, July
Timetable: 3-5 times/week
Load hours: 72 ECTS


Enrolment fee: 500 euros
Tuition fee: 6.000 euros (paid in 2 installments) or
5.000 euros (full payment with a discount)

Master in Artificial Intelligence: Program Details



Career Paths



Final Exams

To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
– passport copy
– last study transcript
– CV
– English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is done. The direct link is on the Admissions page.

On successfully completing this Professional Program of Study you will:
1. Be awarded the
– Master’s Degree in AI Management in Business, Marketing and Hospitality
– DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
– French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high-level qualification equated to the International studies framework as Master’s Degree or Master Propio according to the Spanish National framework.

Completing a Master’s degree program in Artificial Intelligence for Business, Marketing and Hospitality can open up a range of career opportunities in diverse industries. Here are some potential career paths that graduates of your program could pursue:

  1. Data analyst or data scientist: With expertise in AI and data analytics, graduates of your program may be well-suited for roles in data analysis, data modeling, and machine learning. They may work for companies in a variety of industries, such as finance, healthcare, or retail, or they may work for AI-focused startups or consulting firms.
  2. Marketing manager or digital strategist: Graduates of your program may have a strong understanding of how AI can be used to enhance marketing campaigns and customer engagement. They may work for marketing agencies, consumer goods companies, or hospitality organizations, developing and executing AI-driven marketing strategies.
  3. Revenue manager or pricing analyst: Graduates of your program may be able to apply their AI skills to revenue management and pricing optimization, particularly in the hospitality industry. They may work for hotels, airlines, or other travel-related companies, using AI tools to analyze pricing trends and demand patterns.
  4. Business strategist or consultant: With a strong understanding of AI and its potential applications, graduates of your program may be well-suited for roles in business strategy or management consulting. They may work for consulting firms, advising clients on how to incorporate AI into their business processes and operations.
  5. Entrepreneur: Some graduates of your program may choose to start their own AI-focused startups, using their skills and knowledge to develop innovative products and services in the fields of business, marketing, and hospitality.

Overall, the career paths available to graduates of our Master’s degree program in Artificial Intelligence for Business, Marketing and Hospitality are varied and diverse, reflecting the wide range of applications for AI across different industries and sectors.

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of artificial intelligence management in business, marketing, and hospitality.
This area of study is open to all graduates, however, it may be particularly useful for graduates from hospitality and tourism, advertising, media, and communications, business and technology, creative design, e-business, journalism, and marketing spheres. The program blends the on-campus theory with the online study platform and in-company practical internship.

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies, and travel operators nationally, mainland, and on the islands.  According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, their quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.

  • Final Project
  • Continuous Evaluation
  • Official Exam of Spanish Language for Foreigners SIELE
  • Or French/Russian language exam


Module I: Artificial Intelligence Management

  • General Introduction to AI
  • AI use Risks and Benefits
  • Artificial Intelligence and Human Ethics
  • AI and Legal Regulations
  • Management of AI
  • Use of AI in:
  • Marketing
  • Production and Development
  • Hospitality and Tourism
  • Education and Arts
  • Future of Artificial Intelligence

Module II. Strategic Marketing

  • Essence of Marketing
  • The strategic marketing planning process
  • Mission, value strategies, and market definition
  • Internal analysis
  • Customer analysis
  • Industry analysis
  • Competitors analysis
  • SWOT analysis
  • Corporate objectives and corporate strategies
  • Marketing objectives and marketing strategies
  • Product, price, place
  • Marketing communication
  • Organization and implementation of marketing

Module III. Leading customer experience

  • Introduction to customer experience
  • Qualities and Actions of the Customer-focused Leader
  • Customer Insights and Priorities
  • Recruiting for Attitude, Training for Excellence
  • Motivating and Empowering Your People
  • Communication and Praise
  • Improve and Innovate
  • Consistently Consistent

Module IV. Foreign Language (Spanish, French or Russian)

Official SIELE exam of Spanish for Foreigners preparation module

General French or Russian Language test according to the initial entrance level

Module V. Professional Spanish/French/Russian Language

Module VI. Final Project

  • Project design
  • Research tools
  • Personal reflection
  • Appropriate questionnaire designs
  • Conducting academic research, literature search, and review
  • Developing a research question, hypothesis and methodology

Module VII: Internship


Continuous Evaluation
Official Exam of Spanish Language for Foreigners SIELE
French/Russian language exam

*One academic hour: 45 minutes


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