Onsite Course
1 academic year
On Campus with teacher or Online self-study
185 Students Enrolled
Master in Luxury Tourism Management
On Campus or Online
In-company Internship
Apply nowMaster in Luxury Tourism Management
On Campus version
The Master in Luxury and VIP Tourism Management at HTL International School prepares professionals for leadership positions in the high-end hospitality and tourism industry. The program covers key luxury segments including accommodation, fine dining, spa and wellness, events, cruise management, yachting, sports, casinos, entertainment, and premium transportation.
Students develop management, marketing, and operational skills required to deliver exclusive guest experiences. The curriculum combines academic knowledge with practical industry training, providing direct access to the global luxury service market.
The language of instruction is English. Students also complete intensive language modules in Spanish, French, or Russian, with the option to take official DELE or SIELE exams. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes.
The program consists of three trimesters: theoretical studies, business planning and research, and a compulsory internship. Students can complete their internship in Spain or abroad, gaining international experience in luxury hospitality brands.
Courses may be attended on campus in Barcelona or via the virtual classroom (streaming), offering full flexibility and mobility for international students.
Master in Luxury Tourism Management
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is submitted. The direct link is on the Admissions page.
On completing this Professional Program of Study, you will:
1. Be awarded the
- Master’s Degree in Luxury Tourism Management
- SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels, showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
The course covers contemporary managerial and strategic issues in luxury tourism management to enhance your employability in the growing and dynamic tourism industry.
The main luxury tourism industry categories are as follows:
- Private Jet/Airline Helicopter
- Beach Resorts
- Boutique Hotels
- Casinos
- Cruise Lines
- Cultural Attractions
- Ecotourism/Extreme Adventures
- Gastronomic Experience
- Gay/Lesbian Travels
- Golf Resorts
- Inbound Tour Operators / DMC
- Luxury Meeting & Conference Venues
- Natural Wonders
- Private Islands / Villas
- Luxury Shopping Villages
- Wildlife Experiences
- Polar Experiences
- SPA & Wellness
- Yachts Charter & Sailing Experience
The types of positions that graduates may occupy include the following:
- International Luxury Travel Advisor
- Global or Regional Luxury Events Specialist
- Luxury Travel Buyer
- Luxury Travel Seller, etc
The program aims for students to understand the luxury tourism industry, VIP clients’ necessities, and business solutions and skills to provide high-quality goods and services for demanding clients. The program focuses on strategies and skills for managing luxury tourism. You will analyze a number of luxury brands and general and digital marketing techniques for better promotion of services and goods.
Upon completion of the program, students should also be able to demonstrate:
- The correct balance between creativity and managerial skills to carry out luxury/VIP projects.
- Resourceful and original thinking around the luxury brand and marketing strategies for its promotion in the global multicultural international marketplace.
- Tailor-made tour creation and Customer Experience skills/Guest satisfaction relationship.
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study at their own pace, combining studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in an on-campus modality (in front of the teachers)
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Luxury Tourism Management
STUDY PLAN: 720 h
Module I: Luxury Tourism Management
- Luxury Tourism Management: Definition and History
- Luxury Travel agency’s operations
- Medical/Entertaining/Adventure tours organization on the Luxury level
- Developing the business plan
- Pricing of luxury tourism products
- Human Resources in Luxury Industry
- Customer service and handling complaints
Module II. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module III. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module IV. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module V. Foreign Language (Spanish, French or Russian)
- Official SIELE exam of Spanish for Foreigners preparation module
- General French or Russian Language test according to the initial entrance level
Module VI. Professional Spanish/French/Russian Language
Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VIII: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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