Master in Professional Tour Guiding
On-campus or Online + In-company Internship
This 9-month intensive training program is designed to produce professionals in the field of Tourist Guide services.
The main teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.
The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes
The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in the chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.
After the theoretical modules are completed or simultaneously with it, all students have to complete an internship period in one of the companies in the sector in Spain or abroad.
Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and to teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.
Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.
- You will have the Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
- All students have to do a foreign language preparation module: Spanish, French or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
- You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being presential in one of the campuses.
- You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
- You can change the study modality between Online and On-campus trimestrally.
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is done. The direct link is on the Admissions page.
On successfully completing this Professional Program of Study you will:
1. Be awarded the
– Master’s Degree in Tour Guiding in Spain
– DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
– French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
– local guide, tour guide, and senior tour guide
– tour manager or tour director
– interpretive guide and senior interpretive guide
– a remote area guide
– outdoor recreation guide or tour leader
– museum guide and heritage guide
– cultural guide and senior cultural guide
– nature-based guide and senior nature-based guide
– adventure guide
– walking guide
– specialist guide
– the owner-operator of a small tour operation
Individuals with this qualification are able to work in multiple tourism industry sectors and enterprise types. They may work for inbound tour operators, outbound tour wholesalers, local tour operators, at cultural and heritage sites, in marine and national parks and attractions, or maybe owner-operators of small tourism businesses. Because guiding is an occupation that relies on a knowledge base, guides at this level may have specialist knowledge of particular destinations, local areas or regions, sites, tourist precincts, or any subject matter. Local guides have a broad knowledge base and deliver tours across a particular city, local area, or region.
Specialist guides at this level operate tours to remote area destinations and others manage extended touring programs within and outside Spain.
The program blends the on-campus theory with the online study platform and in-company practical internship.
After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies, and travel operators nationally, mainland, and on islands. According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, its quantity depends on the company policy regarding the interns. Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.
- Final Project
- Continuous Evaluation
- Official Exam of Spanish Language for Foreigners DELE or SIELE
- French/Russian language exam
Master in TOUR GUIDING
STUDY PLAN: 72 ECTS
Module I: Tour Guiding
- The Tourism Industry,
- Components of tourism,
- Tourism impacts
- The tourism system worldwide,
- Travel geography and markets,
- Tour guide role, the present and the future
- Effective communication skills for Tour Guiding,
- Type of communication
- Communication strategy
- Handling inquiries and complaints
- Customer Service,
- Code of Ethics
- External & internal customers
- Communication methods
- Internal policies and procedures
- Customer service planning
- Customer need and expectations
- Customer satisfaction
- Tour guiding, types and kinds
- Presentation skills
- Walking tours, bus tours, logistics, group entertainment
- Safety and security protocols
- Legal and ethical issues in tour guiding
Module II. Touristic itineraries in Spain
Madrid and Castilla: Madrid, Comunidad de Madrid, Castilla la Marcha y Castilla y Leon
- Royal Palace
- Plaza Mayor
- Museum Prado: Velazquez, retratos de los Habsburgo. Goya.
- Aranjuez. Ávila. Valladolid.
- Toledo: Arab and Jewish.
- Brothers Pizarro. Conquer of Peru.
- Extremadura. Virgen de Guadalupe. Cortés y conquer of Mexico.
- Costa del Sol: Málaga, Mijas, Marbella, Puerto Banús
- Costa de la Luz: Cádiz, Tarifa, Huelva, Puerto de Santa María, Jerez de la Frontera
Catalunya and Northern Spain: Barcelona, Catalunya, País Vasco, Galicia
- Costa Brava: Girona, Dalí, Montserrat, Rupit, Pubol
- Costa Dorada: Tarragona, Port Aventura, Sitges, wineries
- Basque country
Module III. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module IV. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module V. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VI. Professional Spanish/French/Russian Language
Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VIII: Internship
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam
*One academic hour: 45 minutes