Onsite Course
1 academic year
On Campus with teacher or Online self-study
95 Students Enrolled
Master in Sports Tourism Management
On Campus or Online
In-company Internship
Apply nowMaster in Sports Tourism Management
On Campus version
The Master in Sports Tourism Management at HTL International School is a one-year intensive academic program that prepares professionals for leadership roles in the sports, events, and tourism industries. This fast-growing sector combines sport management, tourism development, and recreation services, offering a wide range of global career opportunities.
Students learn how to design, manage, and promote sporting events, animation programs, and active tourism experiences. The program focuses on the economic and social impact of sports and leisure tourism, the organization of international competitions and events, and the creation of new tourism products based on sport and recreation. Graduates gain the skills needed to manage sports facilities, coordinate event logistics, and work in both public and private organizations.
The language of instruction is English, with optional foreign-language study in Spanish, French, or Russian. Students can take the DELE or SIELE exams (levels A1–C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to earn an official Spanish-language certification.
The academic year is divided into three trimesters:
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Theoretical trimester – professional subjects and language learning.
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Business Planning and Research trimester – project and strategy development.
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Internship trimester – professional experience in Spain or abroad within the sports and tourism sectors.
Evaluation is based on continuous assessment, exams, and a final project presentation. Courses are available on campus in Barcelona or via virtual classroom (live streaming), offering complete flexibility and global access to international students.
The program equips graduates with both strategic management knowledge and practical experience, enabling them to start working immediately in sports tourism, event coordination, and destination management.
Master in Sports Tourism Management
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application. The direct link is on the Admissions page.
On completing this Professional Program of Study, you will:
1. Be awarded the
- Master’s Degree in Sports Tourism Management and Organization
- SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
A Master in Sports Tourism Management degree will open you to such important tourism categories as:
- Animation centers
- Entertainment and conference venues
- Recreation centers, health clubs
- Resorts, hotels, cinemas, theme parks
- National and regional tourism organizations
- Sporting organizations
- Adventure tourism agencies
The types of positions that graduates may occupy include the following:
- Sports Events Planner
- Resort/Sports Club Manager
- Animator in hotels, resorts, parks, and recreation centers
- Sports travel manager
- Adventure tourism manager
The program aims for students to acquire the necessary knowledge to work in the sports and animation fields in the tourism industry. The program focuses on several topics, including the people’s needs in the sport and animation sphere, the role of leisure and sport in the commercial sector, and the influence of the government on this field of the tourism industry, the part of animation and sport in national and international tourism, its correlation with the natural environment and industrial entertainment.
Upon completion of the program, students should also be able to:
- Demonstrate knowledge of basic concepts and trends in the sports and animation field in the tourism industry.
- Develop an understanding of demands in sports and animation products and services in a modern tourism market.
- Acquire the main skills for successful sports and animation management.
- Gain knowledge of planning, programming, and financial management of sports and animation organizations.
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study at their own pace, combining studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in an on-campus modality (in front of the teachers)
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Sports Tourism Management
STUDY PLAN: 720 h
Module I: Sports Tourism Management
- Sports Tourism Management: Definition and History
- Sports Travel agency’s operations
- Entertaining/Adventure tour organization
- Developing the business plan
- Pricing of sport tourism products
- Human Resources in Sport Industry
- Customer service and handling complaints
Module II. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate Objectives and Corporate Strategies
- Marketing Objectives and Marketing Strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module III. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module IV. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module V. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VI. Professional Spanish/French/Russian Language
Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VIII: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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