Onsite Course
1 academic year
On Campus with teacher or Online self-study
38 Students Enrolled
Master in Storytelling for Influencers
On Campus or Online
In-company Internship
Apply nowMaster in Storytelling for Influencers
On Campus version
The Master in Storytelling for Influencers at HTL International School is a one-year intensive program designed for creative professionals aspiring to build successful careers in influencer marketing, digital communication, and brand storytelling. The program responds to the global demand for specialists capable of combining creativity, strategy, and business management within the fast-evolving fashion, beauty, and lifestyle industries.
Students learn how to design and manage influencer campaigns, create persuasive digital content, predict trends, and understand the psychology of modern consumers. The curriculum covers branding, graphic design, marketing strategy, storytelling, social media management, and financial planning for digital businesses, equipping graduates with the skills to become valuable assets for international brands or to launch their own projects.
The language of instruction is English, with optional foreign-language modules in Spanish, French, or Russian. Students may take official DELE or SIELE exams (levels A1–C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to earn recognized Spanish-language certification directly at the school.
The program is organized into three trimesters:
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Theoretical trimester – language studies and professional subjects.
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Business Planning and Research trimester – project and strategy development.
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Internship trimester – practical experience in Spain or abroad within fashion, media, or creative industries.
Students are assessed through continuous evaluation, exams, and a final storytelling project. Classes are available on campus in Barcelona or via virtual classroom (live streaming), ensuring global access and maximum flexibility.
This program provides the academic foundation and practical expertise to succeed in the influencer and digital communication market, one of the most dynamic sectors of today’s global economy.
Master in Storytelling for Influencers
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Master in Storytelling for Influencers: Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application. The direct link is on the Admissions page.
On completing this Professional Program of Study, you will:
1. Be awarded the
- Master’s Degree in Storytelling for Influencers
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels, showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
Storytelling careers can take many different forms, so if you have a head for business and apply it to your love for the influencer market, there is a career in storytelling management for you
Career prospects:
- Influencer
- Fashion Manager
- Brand Manager
- Public Relations Manager
- Fashion Manufacturer
- Retail / Sales / Promoter
- Marketing / Advertising / Communication Manager
- E-commerce / Social Media
- Visual Presentation / Stylist
HTL International School is committed to giving you opportunities to develop as a scholar, leader, innovator, and global citizen.
You can expect to develop capabilities that will enhance your career and help you make a positive impact on society.
While enhancing your critical thinking and analytical skills, your studies will equip you with strong communication, teamwork, and leadership skills as well as cross-cultural understanding.
A Master in Storytelling for Influencers graduate is expected to have skills and capabilities in the following areas :
- Knowledge and practice: Demonstrate advanced knowledge of the theories and practices of innovation, commercialization, and entrepreneurial processes and the ability to apply this knowledge effectively in the context of high uncertainty and risk.
- Critical thinking: Effectively evaluate and synthesize evidence from multiple sources in the context of high uncertainty and innovation.
- Solution seeking: Effectively frame complex problems, use entrepreneurial thinking to identify and implement appropriate processes, and apply systematic learning to move processes toward a desirable solution/outcome.
- Communication and engagement: Work effectively in teams, communicate orally and in writing using a range of media, and demonstrate effective interpersonal skills in diverse contexts.
- Independence and integrity: Work autonomously and ethically, demonstrating self-management and self-reflection in uncertain and complex situations.
- Social and environmental responsibility: Make business decisions that reflect an understanding of their environmental and social responsibilities and sustainability.
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study at their own pace, combining studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in an on-campus modality (in front of the teachers)
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Storytelling for Influencers
STUDY PLAN: 720 h
Module I: Storytelling and Content Creation
- Introduction to storytelling
- New tools for storytelling and content creation
- Professional storytelling with your smartphone
- Mobile story genres
- The best strategy for content creation using storytelling
- Campaign evaluation
- Future of Storytelling
Module II: Graphic Design
- Introduction to graphic design
- Aesthetic principles
- Colour theories
- Functional principles
- Typography
- Design of graphic symbols
Module III. Fashion Management
- The Business of Fashion
- Fashion Trend Prediction
- Getting a Product to Market
- Fashion Transition
- Fashion Communication
- The Fashion Machine
- Fashion Entrepreneurship
- Fashion Management
Module IV. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module V. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module VI. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module VII. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VIII. Professional Spanish/French/Russian Language
Module IX. Final Project
- Project design
- Research tools
- Personal reflection
- Appropriate questionnaire designs
- Conducting academic research, literature search, and review
- Developing a research question, hypothesis and methodology
Module X: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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