Public Relations & Marketing Management Diploma
On campus or online
In-company Internship
Apply nowPublic Relations & Marketing Management Diploma
On-Campus version
This 6-month intensive training program is designed to produce professionals in the field of Public Relations & Marketing Management. This program is a perfect choice for those who want to enter a Bachelor’s degree without exams in our school.
This program will provide you with theoretical, linguistic, and practical skills. The program consists of two trimesters: the theory trimester (language classes and professional subject classes) and the Internship trimester.
The primary teaching language is English. The study plan includes intensive foreign language study modules:
* you can choose between Spanish, French or Russian
* you can take the state language level exam after the end of the language modules
* for the Spanish language, you can take SIELE exam at school, HTL International School is an accredited SIELE examination center of the Instituto Cervantes
The specialization modules are focused on providing the special skills and knowledge based on real-life experience. That gives students the possibility to start working in their chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The subject marks will be given based on continuous evaluation, exams, and the final project presentation.
After the theoretical modules are completed or simultaneously with it, all students have to complete an internship in one of the companies in the sector in Spain or abroad.
Depending on the situation, and to provide each student with the opportunity to complete the internship throughout the entire course, all classes may be conducted in a face-to-face manner or via the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.
Public Relations & Marketing Management Diploma
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Program Details
Admissions
Qualifications
Careers
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Diploma Program, it is necessary:
1. Fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any.
On completing this High Graduate Program of Study you will:
1. Be awarded the HTL Hospitality, Tourism & Languages School Diploma on Public Relations and Marketing Management Diploma + Official Spanish Language DELE or SIELE Global certificate
2. Have attained an accredited qualification for supervisory levels showing you possess competence in professional work activities.
3. Have attained a professional qualification equated to the International studies framework as a Diploma Course.
- Agencies, corporations, nonprofit organizations
- Communications Manager
- Media Relations Specialist
- Special Events Coordinator
- Information Officer
- Public Relations Consultant
This program is designed to give an understanding of the environment within which the hospitality and tourism industry operates and provide the knowledge and skills necessary to perform adequately in any single functional area of public relations and marketing. This program will outline the importance of the functions of marketing, advertising, and public relations as part of Marketing Management.
The program blends the on-campus theory with the online study platform and in-company practical internship. The program consists of two trimesters: the theory trimester (language classes and professional subject classes) and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study in their own pace, combining their studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in on-campus modality (in front of the teachers)
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Final Project
- Continuous Evaluation
- Official Exam of Spanish Language for Foreigners DELE or SIELE
- French/Russian language exam
Public Relations & Marketing Management Diploma
STUDY PLAN 480 h
Module I. Spanish/Russian/French Language Intensive Course
- Official DELE exam of Spanish for Foreigners preparation module
- General French or Russian Language according to the initial entrance level
Module II: Public Relations and Marketing Management
- Introduction to PR planning in theory and practice
- Strategic PR planning and organizational objectives
- Strategic publics
- Strategic media planning
- Research and evaluation
- Using existing and emerging media channels
- Message strategies and tactics
- Creativity in communication
- Informative and persuasive communication styles/ models
- Organizational research design and execution
- Tools and models
Module III: Professional Internship
*One academic hour: 45 minutes
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