Onsite Course
1 academic year
On Campus with teacher or Online self-study
29 Students Enrolled
Master in Legal Cannabis Tourism Management
On Campus or Online
In-company Internship
Apply nowMaster in Legal Cannabis Tourism Management:
On Campus version
The Master in Cannabis Tourism Management at HTL International School is a one-year academic program designed to train professionals capable of creating, managing, and promoting cannabis-based tourism experiences. As cannabis legalization expands worldwide, this niche market is becoming one of the fastest-growing segments of the global tourism and hospitality industry.
Students learn how to design innovative travel products, develop responsible tourism strategies, and manage specialized tours for domestic and international audiences. The curriculum covers destination marketing, cultural adaptation, customer experience, event coordination, and regulatory frameworks governing cannabis-related travel. Graduates gain the practical and managerial skills needed to work in this emerging sector or develop their own business projects.
The language of instruction is English, complemented by intensive foreign-language modules in Spanish, French, or Russian. Students may take official DELE or SIELE Global exams (levels A1–C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, offering students the opportunity to earn recognized Spanish-language certification.
The academic year is structured into three trimesters:
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Theoretical trimester – language studies and professional subjects.
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Business Planning and Research trimester – project and marketing development.
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Internship trimester – professional experience in Spain or abroad within tourism or hospitality organizations.
Evaluation is based on continuous assessment, exams, and the final project presentation. Classes are offered on campus in Barcelona or through the virtual classroom (live streaming), ensuring global accessibility and flexible learning.
Graduates emerge with specialized expertise in cannabis tourism and hospitality innovation, prepared to lead projects and businesses in one of the most dynamic and evolving areas of the international travel market.
Master in Legal Cannabis Tourism Management
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is submitted. The direct link is on the Admissions page.
On completing this Professional Program of Study you will:
1. Be awarded the
- Master’s Degree in Legal Cannabis Tourism Management
- SIELE Global (Spanish Language for Foreigners official diplomas)
2. Have attained an accredited qualification for managerial and supervisory levels, showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master’s Propio according to the Spanish National framework.
Many large and medium-sized travel companies search for new professionals to widen their product range. Apart from being strictly tourism, cannabis-based activities may be useful in other spheres.
Opportunities exist within all sectors including:
- cannabis-based tours organizations
- cannabis-based events management
- luxury/VIP cannabis experiences
- cannabis public relations
- hospitality management and organization
- developing cannabis-based web pages and applications
- cannabis cosmetics
- cannabis-based eatable products
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of travel management and organization.
This area of study is open to all graduates; however, it may be particularly useful for graduates from hospitality and tourism, events management, business administration, and luxury/VIP management in tourism.
Travel managers are involved in developing and organizing innovative cannabis-based tours and experiences.
Key areas include:
- cannabis-based painting classes
- cannabis yoga sessions
- cannabis and wine tours
- cannabis-based spa experiences
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study in their own pace, combining their studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in on-campus modality (in front of the teachers)
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Legal Cannabis Tourism Management
STUDY PLAN: 720 h
Module I. Cannabis Tourism Management
- The World History of Cannabis
- Introduction to the Cannabis Industry
- Cannabis Tourism Activities
- Luxury/VIP Cannabis tourism
- Challenges to Cannabis Vacations
- Possession/Travel Laws
- Medical Use of Cannabinoids
- Initial steps: The role of the business plan
- Human Resources and Employment
- The Practice of Pricing
- The Practice of Sales Promotion
- Customer Communication
Module II. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module III. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module IV. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module V. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VI. Professional Spanish/French/Russian Language
Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VIII: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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