Master in Sports Tourism Management, on Campus or Online

Master in Sports Tourism Management

Master in Sports Tourism Management on Campus or Online + In-company Internship

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On-Campus version
Master in Sports Tourism Management is 1 academic year intensive training program designed to produce professionals in the field of Sport Tourism Management and Organization. Sport and animation management in tourism is an industry, growing nowadays. It is a significant economic sector in the world and one where much of the activity can be classified as animation travel. Tourism is also a key source of business and opportunity for both animation and sports operators. Animation facilities, sporting events, and cultural festivals all attract tourists, as well as local residents and day visitors. In addition, the synergies between tourism, animation, and sport can be seen in the development of new products such as sports tourism. It is therefore important to understand the operation of animation and sport management in tourism and the opportunities it presents internationally, in order to better manage the businesses and gain a competitive edge.

The primary teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.

The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes

The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in their chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.

After the theoretical modules are completed or simultaneously with it, all students have to complete an internship in one of the companies in the sector in Spain or abroad.

Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.

Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.

Online version
Program structure:

• You will have Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
• All students have to do a foreign language preparation module: Spanish, French, or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2, or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
• You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being present on one of the campuses.
• You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the training is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
• You can change the study modality between Online and On-campus trimestrial.

Program Details

Master in SPORTS TOURISM MANAGEMENT
STUDY PLAN: 72 Credits

Module I: Sports Tourism Management

• Sports Tourism Management: Definition and History
• Sports Travel agency’s operations
• Entertaining/Adventure tours organization
• Developing the business plan
• Pricing of sport tourism products
• Human Resources in Sport Industry
• Customer service and handling complaints

Module II. Strategic Marketing

• Essence of Marketing
• The strategic marketing planning process
• Mission, value strategies, and market definition
• Internal analysis
• Customer analysis
• Industry analysis
• Competitors analysis
• SWOT analysis
• Corporate Objectives and corporate strategies
• Marketing Objectives and marketing strategies
• Product, price, place
• Marketing communication
• Organization and implementation of marketing
  

Module III. Leading customer experience

• Introduction to customer experience
• Qualities and Actions of the Customer-focused Leader
• Customer Insights and Priorities
• Recruiting for Attitude, Training for Excellence
• Motivating and Empowering Your People
• Communication and Praise
• Improve and Innovate
• Consistently Consistent

Module IV. Foreign Language (Spanish, French or Russian)

Official SIELE exam of Spanish for Foreigners preparation module

General French or Russian Language test according to the initial entrance level

Module V. Professional Spanish/French/Russian Language

Module VI. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search, and review
·         Developing a research question, hypothesis and methodology

Module VII: Internship

Exams

• Continuous Evaluation
• Official Exam of Spanish Language for Foreigners SIELE
• French/Russian language exam

*One academic hour: 45 minutes

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ALTERNATIVE ONLINE ENROLLMENT FORM CAN BE FOUND HERE