On-Campus or Online Course
1 academic year
Barcelona, Madrid, Valencia or Online
84 Students Enrolled
(2 ratings)
Price6000 €5000 € (full payment with discount)
Master in Sports Tourism Management

Master in Sports Tourism Management

Master in Sports Tourism Management

on Campus or Online + In-company Internship

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Master in Sports Tourism Management: On-Campus version

Master in Sports Tourism Management is 1 academic year intensive training program designed to produce professionals in the field of Sport Tourism Management and Organization. Sport and animation management in tourism is an industry, growing nowadays. It is a significant economic sector in the world and one where much of the activity can be classified as animation travel. Tourism is also a key source of business and opportunity for both animation and sports operators. Animation facilities, sporting events, and cultural festivals all attract tourists, as well as local residents and day visitors. In addition, the synergies between tourism, animation, and sport can be seen in the development of new products such as sports tourism. It is therefore important to understand the operation of animation and sport management in tourism and the opportunities it presents internationally, in order to better manage the businesses and gain a competitive edge.

The primary teaching language is English. This program will provide you with theoretical, linguistic, and practical skills.

The study plan includes intensive foreign language study modules. Spanish is obligatory for non-Spanish speakers. If Spanish is your native language or you have a C1 level, you can choose to study French or Russian instead. After completion of the Language module, you have the possibility to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, (or correspondent French or Russian state exams) of A1, A2, B1, B2, C1 levels. HTL International School is an accredited SIELE examination center of the Instituto Cervantes

The specialization modules, which go separately from the Language module, are focused on providing the special, based on real-life experience knowledge. That gives students the possibility to start working in their chosen sphere right after finishing the Master’s degree, without the necessity of getting special training additionally. The module marks will be given based on continuous evaluation and the Final business project presentation.

After the theoretical modules are completed or simultaneously with it, all students have to complete an internship in one of the companies in the sector in Spain or abroad.

Depending on the situation, and to provide each student a possibility to do the internship during the whole course, all classes might be done in a face-to-face manner or using the virtual classroom (streaming). This gives both students and teachers extra mobility, providing the opportunity to be in class no matter what happens in the world.

Students can move between campuses or change the modality of studies from on-campus to online after finishing one module and before starting the next one.

Master in Sports Tourism Management: Online version

Program structure:

  • You will have Access to the specialized online platform with all necessary study materials for all compulsory modules according to the study plan
  • All students have to do a foreign language preparation module: Spanish, French, or Russian. It is also recommendable to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2, or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
  • You will have 3 months for each module to prepare all required for the graduation tests and projects. All the exams and presentations are done online with no necessity of being present on one of the campuses.
  • You will have the possibility to do an internship worldwide as an HTL student. The school will sign all necessary internship agreements. The internship can run simultaneously with your theoretical online studies. Once the training is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
  • You can change the study modality between Online and On-campus trimestrial.

Campus location

Madrid, Barcelona, Valencia or Online


Instruction language: ENGLISH
Foreign language to study:
SPANISH for Foreigners,


1 Academic Year Professional Program
Intakes: October, January, April, July
Timetable: 3-5 times/week
Load hours: 72 Credits


Enrolment fee: 500 euros
Tuition fee: 6.000 euros/year (paid in 2 installments) or
5.000 euros/year (full payment with a discount)

Program Details



Career Paths



Final Exams

To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
– passport copy
– last study transcript
– CV
– English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is done. The direct link is on the Admissions page.

On successfully completing this Professional Program of Study you will:
1. Be awarded the

  • Master’s Degree in Sports Tourism Management and Organization
  • SIELE Global (Spanish Language for Foreigners official diplomas) or
  • French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.

Master in Sports tourism management degree will open you to such important tourism categories as:

  • Animation centers
  • Entertainment and conference venues
  • Recreation centers, health clubs
  • Resorts, hotels, cinemas, theme parks
  • National and regional tourism organizations
  • Sporting organizations
  • Adventure tourism agencies

The types of positions that graduates may occupy include the following:

  • Sports Events Planner
  • Resort/Sports Club Manager
  • Animator in hotels, resorts, parks, and recreation centers
  • Sports travel manager
  • Adventure tourism manager

The program aims for students to acquire the necessary knowledge to work in the sport and animation fields in the tourism industry. The program focuses on a number of topics, including the people’s needs in the sport and animation sphere, the role of leisure and sport in the commercial sector, and the influence of the government on this field of the tourism industry, the part of animation and sport in national and international tourism, its correlation with the natural environment and industrial entertainment.
Upon completion of the program, students should also be able to:

  • Demonstrate knowledge of basic concepts and trends in the sports and animation field in the tourism industry.
  • Develop an understanding of demands in sports and animation products and services in a modern tourism market.
  • Acquire the main skills for successful sports and animation management.
  • Gain knowledge of planning, programming, and financial management of sports and animation organizations.

The program blends the on-campus theory with the online study platform and in-company practical internship.

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different companies worldwide.  According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, but their quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.

  • Final Project
  • Continuous Evaluation
  • Official Exam of Spanish Language for Foreigners DELE or SIELE
  • French/Russian language exam

Master in Sports Tourism Management

STUDY PLAN: 72 Credits

Module I: Sports Tourism Management

  • Sports Tourism Management: Definition and History
  • Sports Travel agency’s operations
  • Entertaining/Adventure tour organization
  • Developing the business plan
  • Pricing of sport tourism products
  • Human Resources in Sport Industry
  • Customer service and handling complaints

Module II. Strategic Marketing

  • Essence of Marketing
  • The strategic marketing planning process
  • Mission, value strategies, and market definition
  • Internal analysis
  • Customer analysis
  • Industry analysis
  • Competitors analysis
  • SWOT analysis
  • Corporate Objectives and Corporate Strategies
  • Marketing Objectives and Marketing Strategies
  • Product, price, place
  • Marketing communication
  • Organization and implementation of marketing

Module III. Leading customer experience

  • Introduction to customer experience
  • Qualities and Actions of the Customer-focused Leader
  • Customer Insights and Priorities
  • Recruiting for Attitude, Training for Excellence
  • Motivating and Empowering Your People
  • Communication and Praise
  • Improve and Innovate
  • Consistently Consistent

Module IV. Foreign Language (Spanish, French or Russian)

Official SIELE exam of Spanish for Foreigners preparation module

General French or Russian Language test according to the initial entrance level

Module V. Professional Spanish/French/Russian Language

Module VI. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search, and review
·         Developing a research question, hypothesis and methodology

Module VII: Internship


  • Continuous Evaluation
  • Official Exam of Spanish Language for Foreigners SIELE
  • French/Russian language exam

*One academic hour: 45 minutes


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    Spanish for foreignersRussianFrench

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