Onsite Course
1 academic year
On Campus with teacher or Online self-study
254 Students Enrolled
Master in Event Management
On Campus or Online
In-company Internship
Apply nowMaster in Event Management
On Campus version
The Master in Event Management at HTL International School is a one-year intensive academic program designed to prepare professionals for successful careers in the event, tourism, and hospitality industries. The program develops essential competencies in strategic planning, organization, marketing, budgeting, risk assessment, and project leadership, equipping students to manage complex events in an international context.
Students acquire the ability to design, plan, and execute business, cultural, sporting, and tourism events with a strong emphasis on innovation, sustainability, and client experience. The curriculum integrates business management principles with practical project-based learning, ensuring graduates possess both strategic insight and operational expertise.
The language of instruction is English, and the curriculum includes intensive foreign-language modules in Spanish, French, or Russian. Students may take official state language examinations such as DELE or SIELE Global (levels A1–C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency on campus.
The academic year is structured into three trimesters:
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Theoretical trimester, combining professional subjects and language training.
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Business Planning and Research trimester, focused on strategic project development.
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Internship trimester, providing direct professional experience in companies in Spain or abroad.
The specialization modules emphasize real-world applications, enabling graduates to enter the workforce immediately after completion, without the need for further training. Evaluation is based on continuous assessment, written examinations, and the final project presentation.
Classes are offered both on campus in Barcelona and through the virtual classroom (live streaming), giving students the flexibility to adapt their studies to personal or professional circumstances. This hybrid model promotes global mobility and accessibility, allowing international students to maintain academic progress from anywhere in the world.
Get ready to study abroad, come to HTL Spain with a Master in Event Management!
Master in Event Management
Online version
Program structure:
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The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
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All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
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Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
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Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
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Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application. The direct link is on the Admissions page.
On completing this Professional Program of Study, you will:
1. Be awarded the
- Master’s Degree in Event Management
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels, showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
Event management is an industry that is on the move. Exponential growth in events such as talent-hunt competitions, music concerts, fashion shows, academic functions, exhibitions, trade fairs, marathons, sports competitions, the arts sphere, religious gatherings, and the like has fuelled the demand for talented event management personnel. The demand for creative and results-oriented event managers is going to continue soon.
An organization that is in the event management business offers numerous positions to job seekers. The following are some of the departments in a typical event management company:
Public Relations – managing a vast gamut of people ranging from clients, artists, stage performers, government officials, the public, and so on
Promotion and Marketing – for promoting the image of the organization, and also for marketing the event to the public at large
Brand Development – a talent pool that is responsible for managing client requirements on brand restructuring
Designing – a team of creative people who visualize and then prepare design layouts for the stage, costumes, accessories, and so on
Administration – a department that is responsible for back office and general administrative tasks
Production – a team comprising of media professionals who manage the production and editing of audio-video-related media
Logistics – operational department in event management
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment, and people management. Students work in teams to plan and execute an event. Internship placement is available once the program is finished, where students benefit from experiential learning and networking with industry representatives.
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study at their own pace, combining studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in an on-campus modality (in front of the teachers).
After the theoretical trimester is finished, all students need to do an internship. Internship requirements are:
* 240 hours per academic year (with the possibility to do more hours)
* internship tasks need to be in line with the study program
* internship can be done anywhere in the world, in person or remotely
* HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Event Management
STUDY PLAN: 720 h
Module I: Strategic & Operational Management
- Event industry knowledge, event concept, event feasibility, events venues, and sites
- Event legal compliance, business, and client relationships, marketing strategies
- Sponsorship, budgets
- Business risk and events bids
- Project management, promotion and public relations, event staging
- Human Resources Management, people performance
- On-site services, safety, and security, crowd procedures
- Event protocol, event catering
- Environmental Management, event impacts, and trends
Module II. Information Technologies in Events Marketing
- Social media for Event promotion
- Effective crowdsourcing
- Events venue design software
- Meeting registration software
- Events promotion tools
- Virtual meetings/events
Module III. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate objectives and corporate strategies
- Marketing objectives and marketing strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module IV. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module V. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module VI. Foreign Language (Spanish, French or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VII. Professional Spanish/French/Russian Language
Module VIII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module IX: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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