Onsite Course
1 academic year
On Campus with teacher or Online self-study
97 Students Enrolled
Master in Medical Tourism Management
On Campus or Online
In-company Internship
Apply nowMaster in Medical Tourism Management:
On Campus version
The Master in Medical Tourism Management at HTL International School is a one-year academic program that prepares professionals to lead and innovate in the global medical and wellness tourism industry. This growing sector connects healthcare, hospitality, and travel services, offering international career opportunities in clinics, resorts, health centers, and tourism organizations.
Students learn how to create, manage, and promote medical tourism projects, from SPA and wellness retreats to rehabilitation travel, surgery, and transplant tourism. The curriculum provides a comprehensive understanding of healthcare operations, patient experience, international marketing, service quality, and sustainable tourism development. Graduates acquire the managerial and communication skills needed to work across borders in both public and private health tourism sectors.
The language of instruction is English, with intensive foreign-language study modules in Spanish, French, or Russian. Students can take official DELE or SIELE exams (levels A1–C1). HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain recognized Spanish-language certification.
The academic year is divided into three trimesters:
-
Theoretical trimester – language and professional subjects in medical and health tourism.
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Business Planning and Research trimester – project development and industry analysis.
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Internship trimester – professional training in Spain or abroad with healthcare or tourism organizations.
Assessment is based on continuous evaluation, exams, and a final project presentation. The program combines theoretical education with practical, real-world experience, allowing graduates to enter the workforce immediately after completing their degree.
Classes are offered on campus in Barcelona or via the virtual classroom (live streaming), providing flexibility, global access, and academic continuity for international students.
Master in Medical Tourism Management:
Online version
Program structure:
- The Online Study Modality at HTL International School offers students 24/7 access to a specialized e-learning platform containing all materials for every compulsory module included in the academic plan.
- All students complete a foreign language preparation module in Spanish, French, or Russian. It is recommended to take an official DELE or SIELE Global exam at levels A1–C1. HTL International School is an accredited SIELE Examination Center of the Instituto Cervantes, allowing students to obtain certified Spanish-language proficiency directly through the school.
- Each module has a three-month duration for completing all required assignments, tests, and final projects. All exams and presentations are conducted online, with no campus attendance required.
- Students may complete a professional internship anywhere in the world. HTL manages all internship agreements, and internships can run simultaneously with theoretical studies. Upon completion, the evaluation certificate must be submitted to include the internship in the academic record.
- Students can switch between Online and On-Campus modalities every trimester, ensuring complete flexibility and global accessibility.
Program Details
Admissions
Qualifications
Career Paths
Faculty/Methodology
Internships
Final Exams
Study Plan
ONLINE ENROLLMENT FORM
To enroll in the Master’s Degree, it is necessary:
1. fill out the online application form below
2. submit the requested documents:
- passport copy
- last study transcript
- CV
- English level certificate, if any. If you don’t have any proof of your English level, you have to fill out the online placement test to be completed online before the online application is submitted. The direct link is on the Admissions page.
On completing this Professional Program of Study, you will:
1. Be awarded the
- Master’s Degree in Medical Tourism Management
- SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels, showing you possess competence in professional work activities.
3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.
Many large and medium-sized travel companies search for new professionals to widen their product range. Apart from being strictly tourism, medical-based activities may be useful in other spheres.
Opportunities exist within all sectors including:
- medical events management
- medical tours organizations
- luxury/VIP medical experiences
- medical tourism customer service organization
- medical and spa hotels
- medical web pages and applications
- medical and natural cosmetics
- transplant tourism
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of travel management and organization.
This area of study is open to all graduates; however, it may be particularly useful for graduates from hospitality and tourism, events management, business administration, and luxury/VIP management in tourism.
Travel managers are involved in developing and organizing innovative medical tours and experiences.
Key areas include:
- cosmetic and plastic tours, surgery tours
- cosmetic surgery aftercare
- SPA holidays
- transplant tourism
The program blends the on-campus theory with the online study platform and in-company practical internship. The academic year consists of three trimesters: theory trimester (language classes and professional subject classes); business planning and research trimester, and the Internship trimester.
On-campus modality includes the possibility to connect to a virtual classroom from anywhere in Spain or in the world, and participate in class with all the students and the teacher. It is not required for students to be in a face-to-face class for any theoretical studies, exams, or projects. This gives students and teachers the flexibility necessary in the modern world
Online modality consists of access to an online self-study platform, available 24/7. It is not required to spend a particular number of hours per day or week on the platform. Students can study at their own pace, combining their studies with an internship/job. Exams and evaluations are done on the self-study platform. The Final Business Planning and Research project is presented in an on-campus modality (in front of the teachers)
After the theoretical trimester is completed, all students need to do an internship. Internship requirements are:
- 240 hours per academic year (with the possibility to do more hours)
- Internship tasks need to be in line with the study program
- An internship can be done anywhere in the world, in person or remotely
- HTL International school does not place students in the company, but will assist with finding an offer and signing an internship agreement
For those who are working full-time or do not want to do the internship for any reason, there is an alternative to cover the necessary hours. This will be explained by the tutor.
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
Master in Medical Tourism Management
STUDY PLAN: 720 h
Module I. Medical Tourism Management
- Medical Tourism Management: Definition and History
- Medical Travel Agency’s operations
- Medical /Adventure/ SPA tours organization
- Developing the business plan
- Pricing of medical tourism products
- Human Resources in the Medical Tourism Industry
- Customer service and handling complaints
Module II. Strategic Marketing
- Essence of Marketing
- The strategic marketing planning process
- Mission, value strategies, and market definition
- Internal analysis
- Customer analysis
- Industry analysis
- Competitors analysis
- SWOT analysis
- Corporate Objectives and Corporate Strategies
- Marketing Objectives and Marketing Strategies
- Product, price, place
- Marketing communication
- Organization and implementation of marketing
Module III. AI Management
- AI Introduction and History
- AI use Risks and Benefits
- Artificial Intelligence and Human Ethics
- Management of AI
- Use of AI in:
- Marketing
- Production and Development
- Hospitality and Tourism
- Education and Arts
- Future of Artificial Intelligence
Module IV. Leading customer experience
- Introduction to customer experience
- Qualities and Actions of the Customer-focused Leader
- Customer Insights and Priorities
- Recruiting for Attitude, Training for Excellence
- Motivating and Empowering Your People
- Communication and Praise
- Improve and Innovate
- Consistently Consistent
Module V. Foreign Language (Spanish, French, or Russian)
Official SIELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according to the initial entrance level
Module VI. Professional Spanish/French/Russian Language
Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search, and review
· Developing a research question, hypothesis and methodology
Module VIII: Internship
Exams
- Exams and Projects
- Continuous Evaluation
- Internship evaluation
- Final Business Planning and Research Project
- Official Exam of Spanish Language for Foreigners DELE or SIELE; French/Russian language exam
*One academic hour: 45 minutes
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